My name is Matt. I am a brand strategist and copywriter who believes the human mind can be a tremendous source of value for businesses, institutions, and communities. I use mine to rally teams around sharp strategic platforms, which I help translate into campaign concepts, scripts, activations, and more. Presently Senior Strategy Director at Athletics, I served earlier tenures at Code & Theory and Young & Rubicam, and was a 2018-2019 Fulbright Scholar in Italy.

Concept for the win

Principle 1

Sharp ideas bring clarity and efficiency to the creative process.

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Culture is data

Principle 2

Brands exist in culture, not PPT. And culture moves fast.

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Strategy is creative

Principle 3

Ideas are only as catchy and memorable as they’re articulated.

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Meaning still matters

Principle 4

Brands untethered from meaning are more vulnerable to misinterpretation.

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Awards & Recognition

(8)
Give Me Recognition

  • 1

    Webby Awards (x2)

  • 2

    Creative Review (x2)

  • 3

    Anthem Awards (x2)

  • 4

    Favourite Website Awards (x3)

  • 5

    Fast Company, Innovation by Design

  • 6

    Cannes Lion Finalist

  • 7

    Clio Awards Shortlist

  • 8

    Fulbright Fellow in Creative Writing

Team

(3)
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Matt Colangelo

Strategist

Matt is a seasoned strategist with over 12 years of industry experience across advertising, UX, and branding. He's just about seen it all.

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Matt Colangelo

Copywriter

From the start of his career, Matt has melded his writing craft with his strategy, and vice versa. He finds the distinction a bit silly.

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Matt Colangelo

Consultant

Matt can also operate in a consultative role, overseeing a team of strategists and writers directly with and for clients.

Testimonials

(4)
Say Something Nice

  • “ 
    Matt is one of those remarkable people who make everything around them better—the work, their teammates, and their supervisor.

    Hope Cowan

    Former CSO of North America, Y&R

  • “ 
    Matt combines his intelligence with a ‘roll up your sleeves’ mentality that makes him an ideal teammate or collaborator.

    Rick Liebling

    Vice President, VSC Public Relations

  • “ 
    Any chump with an Olivetti can type, but not many can think. Matt is that rare writer-strategist hybrid who answers our culture's toughest questions in prose as lucid as the logic behind it.

    Zander Abranowicz

    Strategy Director, Abbreviated Projects

  • “ 
    He's really something.

    Anna Clementi

    Matt's mother