Studio Colangelo

Ideas from the mind of a person

Studio Colangelo is a generative strategist using his brain to help brands get ahead.

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Studio Colangelo, Home: Select Clients (fig. 1)
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Studio Colangelo, Home: Select Clients (fig. 1)
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  • How do we beat the algorithm?

  • With the help of an innovative machine 500,000,000 years in the making: the human brain.

  • We use complex neural networks to synthesize thousands of data points into striking brand strategies and creative concepts.

  • All to help distinctive companies stand out in a world of formulaic sameness.

Studio Colangelo

is a person.

My name is Matt. I am a brand strategist and copywriter who believes the human mind can be a tremendous source of value for businesses, institutions, and communities.

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Strategy

Research

Drawing honest, actionable conclusions from sustainably sourced data.

Customer Journeys

Detailing real-life paths to purchase from your customer's POV.

Positioning

Carving out a distinctive, culturally relevant place for your brand to play.

Brand Platforms

Distilling brand values, promises, and attributes into a striking concept.

Culture Mapping

Defining where your brand can play in an increasingly global, infinitely fragmented world.

Brand Architecture

Defining clear strategic relationships between your brands.

Communications Planning

Giving your story rhythm, timing, and reach.

Content Strategy

Defining what content goes where, why, and who makes it.

UX Strategy

Turning strategic design principles into dynamic experiences.

Future Vision

Exploring what the future of your brand and product can look like.

Creative

Naming

Brands, sub-brands, products. You name it. We name it.

Brand Voice

Defining how your brand talks (and often what it says).

Example Headlines

Writing incisive example copy for design directions.

Messaging Frameworks

Writing and structuring real-world go-to-market language for brands.

Brand Manifestos

Writing long-form scripts that encapsulate what your brand is all about.

Campaign Concepts

Crafting attention-worthy campaign ideas that build on your strategy.

Campaign Copywriting

Writing tactical campaign copy for already developed campaign concepts.

Brand Activation

Building out physical and digital activations for a campaign concept.